The Hoxton Pony is a popular club in London’s East End and London’s largest gin bar, owned by Gerry Calabrese, celebrated mixologist. Working with a brand identity designed by The Partners, I was hired by The Hoxton Pony to extend the brand across promotional materials, customer communications, a recording label and an employee training manual. In addition, I created a name and brand identity for Calabrese’s award-winning gin, Hoxton Gin, launched in 2011 in the UK and Europe. hoxtongin.com