While employed at Fitch Design in London, I led the design process for a VIP space for the launch event of Sony Bravia plasma screens. The event was held in a piazza in a small town in Italy. Co-ordinating with Grey Advertising and a production company, we created an event space in a corner of the piazza that promoted Sony’s main product message, “Believe in the smoothest picture ever.” Rough and smooth textured materials, graphics, use of the space, food and drink all communicated the Sony message to create a brand experience. The space was used for the event party and kept open for a few days following the event for visitors to view the product display.
