Laurent Halasz, founder of FIG & OLIVE Restaurant Group, was looking to strengthen the FIG & OLIVE brand. With 3 restaurants in NYC and new openings in Westchester and Los Angeles in 2011, FIG & OLIVE’s exposure had increased three-fold. Its Mediterranean cuisine and artisan approach as a core message needed to be translated across all communications in a way that appeared down-to-earth and not over-marketed. Each restaurant had to stand on its own as well as be part of a larger offer. Working with Halasz, I began with a new strategy and design of the corporate website and created a brand book that told the FIG & OLIVE story. New brand messaging, clean design and enticing photography created a warm, inviting and professional look and feel and resonated the interior architecture to create an overall consistent experience. To follow were marketing and PR materials, a menu template system, an ecommerce site and designs for the retail collection. In addition, brand guidelines were established to understand how to work with the FIG & OLIVE brand elements.
www.figandolive.com
www.bestoliveoilstore.com
